Strategies for Social Web Marketing
In today's modern Internet society, and the current economic downturn, it has never been more important for companies to embrace the social aspects of the web to generate traffic and leads to their websites. Companies need to realise that they must communicate with their customers and not at them. This session will provide answers to the following questions:
How can overseas property companies build online communities and interact with customers through blogging and social sites such as Facebook, Twitter, Flickr and YouTube?
Why should they build such communities, and is there any data to prove the effectiveness of this approach to marketing?
What do marketing executives need to understand about
social sites to interact more productively with their customers?
How much does this kind of marketing cost?
What companies are using this kind of marketing, and how successfully?
